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2.New York Yankees
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Catch some 
New York magic!


2018 // BROADCOAST/OOH/EXPERIENTIAL/TICKETS 
Agency: VICE/Virtue
 

The Yankees came to us to create their tickets, commercials, and out of home advertising for the 2018 season.
I was very excited. Probably embarrassingly too excited.
 The New York F*cking Yankees

Bonus points: My dad finally liked something.




Broadcast //

From super fans to family vans, all sorts of Yankee enthusiasts were targeted across the season.

Spot 1 The Warmup   Shot half in NYC and half in Tampa at spring training, this cinematic season opener got fans jacked for the upcoming season. Narrated by the Yank’s organ player + real recorded stadium sounds +  Michael Kay, it was a fitting introduction for the upcoming season.


Spot 2 The Moment
   Catching a home run is amazing. Being around a fan who caught a home run is amazing. This snapshot in time is like a renaissance painting, one focal point everyone looks towards and a bunch of sub narratives and characters surrounding. Shot on sick slo-mo cameras, we brought this moment to life in all it’s glory.


Spot 3 Made By You
   We gave 30 super fans tickets, smart phones, and the opportunity of a life time: shoot the next yankees commercial (During the Red Sox series nonetheless). Placed in 28 different sections around the stadium, we hoped to capture a big home run + the stadium experience from every angle on every phone. Man, did we get lucky. Thanks for being a beast Gleyber Torres.



Spot 4 The Judges
   Airing around Father’s day, this spot intended to bring in more families to enjoy an afternoon at the stadium. OMG CUTE.






Tickets //

Taking queues from classic film strips,  our tickets meshed the history of the Yankee’s legendary past with their electrifying 2018 roster.
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We pitched the idea for filmstrip flipbooks for group ticket buys, but sadly struck out.




Out of home //

From murals to cabs, every borough of NYC was covered in our campaign.




Even the jumbotron at the stadium introduced players using our art direction



Made with ︎︎︎︎︎   CD: Mike Zuckerman  CW: Will Stallmeyer  AD: Frank Garguilo
Mark