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![](https://freight.cargo.site/t/original/i/844255661c0d177ed08e73ace74ab07e909120452ea841d1fdaf26619e04861a/statue-208x300.png)
Catch some
New York magic!
2018 // BROADCOAST/OOH/EXPERIENTIAL/TICKETS
Agency: VICE/Virtue
The Yankees came to us to create their tickets, commercials, and out of home advertising for the 2018 season.
I was very excited. Probably embarrassingly too excited. The New York F*cking Yankees.
Bonus points: My dad finally liked something.
Broadcast //
From super fans to family vans, all sorts of Yankee enthusiasts were targeted across the season.Spot 2 The Moment⬇
Catching a home run is amazing. Being around a fan who caught a home run is amazing. This snapshot in time is like a renaissance painting, one focal point everyone looks towards and a bunch of sub narratives and characters surrounding. Shot on sick slo-mo cameras, we brought this moment to life in all it’s glory.
![](https://freight.cargo.site/t/original/i/d05dd8a94dddaf3e4c7fff5c148bfef843e4d30c0be26bd6e201141c34cdd12f/Screen-Shot-2018-08-15-at-2.02.43-PM.png)
We gave 30 super fans tickets, smart phones, and the opportunity of a life time: shoot the next yankees commercial (During the Red Sox series nonetheless). Placed in 28 different sections around the stadium, we hoped to capture a big home run + the stadium experience from every angle on every phone. Man, did we get lucky. Thanks for being a beast Gleyber Torres.
Spot 4 The Judges⬇
Airing around Father’s day, this spot intended to bring in more families to enjoy an afternoon at the stadium. OMG CUTE.
Tickets //
Taking queues from classic film strips, our tickets meshed the history of the Yankee’s legendary past with their electrifying 2018 roster..
![](https://freight.cargo.site/t/original/i/131f1617b8b19722bb1557fa7d7bed38cde0f36f0f081e63f7985f4156506438/ELLS-1024x388.gif)
![](https://freight.cargo.site/t/original/i/31e58a1c490cedcff2550c694c92df82e54bc34371f3f0b23c430e8b95678468/ticket-build.gif)
![](https://freight.cargo.site/t/original/i/d8bffb1eb510bc2b12ad1e8225d669c54327d14a122377d99ec38e5e23efd15d/DIDI.gif)
![](https://freight.cargo.site/t/original/i/7752ab9d447d3c37cc0c6cd18a6d83b66de63f12876d396b40265bf53fa52972/Tickets.gif)
![](https://freight.cargo.site/t/original/i/a7b26c45c3b4105470a41b7f86efbb287a5b4334db54e5046ffb1f5b0364edf0/gen-intro-1024x492.jpg)
![](https://freight.cargo.site/t/original/i/399ecd17be17dfcb48e534add843dedf0500dc5c65b4cfc9e575c507fb4a2651/Severino-Flipbook.gif)
![](https://freight.cargo.site/t/original/i/08e053cb2c97a53a20fbbe99b5ad6b6f7753289d3c33255c8b533f876e58b36c/Slack-for-iOS-Upload.jpg.gif)
![](https://freight.cargo.site/t/original/i/388fef8b717d5be649a11fcfda0f0a617ae786cd420bae4fdc0b6f73fe521e01/bling.png)
Out of home //
From murals to cabs, every borough of NYC was covered in our campaign.![](https://freight.cargo.site/t/original/i/b2dabebf7463f904b7720caae80696e8eead424e0fe4901b372bb5fc2be25911/ooh3-1024x576-1.jpg)
![](https://freight.cargo.site/t/original/i/b5e74585a355124cc8bddde0344e422566f76a463d2c574a91618469f6f01f27/TaxiTopper-Judge-v2.jpg)
![](https://freight.cargo.site/t/original/i/99f1c7ad8af5fd7929e5f038cef907304443ddc20f4d722e753164c0baa047f8/TaxiTopper_Didi-v4.jpg)
![](https://freight.cargo.site/t/original/i/f8ea244c1d1b7df6f8a04a624a01ba307255dd86a44bce32314b1e15e92c2a43/ooh2-1024x576.jpg)
![](https://freight.cargo.site/t/original/i/ac18dd36c14eb5cc4128fa30fbf1c8c3720a94dbab09879c13a1a3c14ba7d680/painted-1024x371.jpg)
![](https://freight.cargo.site/t/original/i/444c31e39620f84ae46a8d47b9a7d95548fa9e758c86306f345eb4e70b6eccd0/giphy-1.gif)
![](https://freight.cargo.site/t/original/i/56bf59ec3996c497d2a54e3b79136a3fef5e1408ccf76d46b69e77c050dd46c6/B174_YankeesComplete-LR-12-of-18-1024x683.jpg)
![](https://freight.cargo.site/t/original/i/773277654069613b4cc6731969564e7c835c4975ade230e9afd72bb03d46266b/ooh.jpg)
![](https://freight.cargo.site/t/original/i/12d9d7e319ae47d2216dcb4e5ab73bdd5f1ef96076c9bedb504973a4fd79a283/ig-grid3.jpg)
![](https://freight.cargo.site/t/original/i/89b65cdddb08aad3981355e71990112f32ada116c5eeffc9b3f0c00090125f95/Yankees-Quote-IG.jpg)
![](https://freight.cargo.site/t/original/i/d3da6cb413130688b646ca89563d42cce94c9a4b48b72174b748408d8f39e43f/Yankees-HomeRunTracker-IG.jpg)
![](https://freight.cargo.site/t/original/i/e97bad123ada791ec79449120a3e4130c37479747953d6974cbc769892165667/Yankees-FinalScore-IG.jpg)
Even the jumbotron at the stadium introduced players using our art direction↑
![](https://freight.cargo.site/t/original/i/a84dbc2bd91bba6c09994f0d5053327f35eb44c800b39aa9f46c2b41512d5293/judges.gif)
Made with ︎︎︎︎︎ CD: Mike Zuckerman CW: Will Stallmeyer AD: Frank Garguilo