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Catch some
New York magic.
➠ // TV/OOH/EXPERIENTIAL/TICKETS
Agency: VICE/Virtue
The Yankees came to us to create their tickets, commercials, and out of home advertising for the 2018 season.
I was very excited. Probably embarrassingly too excited. The New York F*cking Yankees.
Bonus points: My dad finally liked something I made.
Broadcast //
From super fans to family vans, all sorts of Yankee enthusiasts were targeted across the season.Spot 2 The Moment⬇
Catching a home run is amazing. Being around a fan who caught a home run is amazing. This snapshot in time is like a renaissance painting, one focal point everyone looks towards and a bunch of sub narratives and characters surrounding. Shot on sick slo-mo cameras, we brought this moment to life in all it’s glory.

We gave 30 super fans tickets, smart phones, and the opportunity of a life time: shoot the next yankees commercial (During the Red Sox series nonetheless). Placed in 28 different sections around the stadium, we hoped to capture a big home run + the stadium experience from every angle on every phone. Man, did we get lucky. Thanks for being a beast Gleyber Torres.
Spot 4 The Judges⬇
Airing around Father’s day, this spot intended to bring in more families to enjoy an afternoon at the stadium. OMG CUTE.
Tickets //
Taking queues from classic film strips, our tickets meshed the history of the Yankee’s legendary past with their electrifying 2018 roster..








Out of home //
From murals to cabs, every borough of NYC was covered in our campaign.











Even the jumbotron at the stadium introduced players using our art direction↑

Made with ︎︎︎︎︎ CD: Mike Zuckerman CW: Will Stallmeyer AD: Frank Garguilo