New York magic!
2018 // BROADCOAST/OOH/EXPERIENTIAL/TICKETS
The Yankees came to us to create their tickets, commercials, and out of home advertising for the 2018 season.
I was very excited. Probably embarrassingly too excited. The New York F*cking Yankees.
Bonus points: My dad finally liked something.
Spot 1 The Warmup⬇ Shot half in NYC and half in Tampa at spring training, this cinematic season opener got fans jacked for the upcoming season. Narrated by the Yank’s organ player + real recorded stadium sounds + Michael Kay, it was a fitting introduction for the upcoming season.
Broadcast //From super fans to family vans, all sorts of Yankee enthusiasts were targeted across the season.
Spot 2 The Moment⬇
Catching a home run is amazing. Being around a fan who caught a home run is amazing. This snapshot in time is like a renaissance painting, one focal point everyone looks towards and a bunch of sub narratives and characters surrounding. Shot on sick slo-mo cameras, we brought this moment to life in all it’s glory.
Spot 3 Made By You⬇
We gave 30 super fans tickets, smart phones, and the opportunity of a life time: shoot the next yankees commercial (During the Red Sox series nonetheless). Placed in 28 different sections around the stadium, we hoped to capture a big home run + the stadium experience from every angle on every phone. Man, did we get lucky. Thanks for being a beast Gleyber Torres.
Spot 4 The Judges⬇
Airing around Father’s day, this spot intended to bring in more families to enjoy an afternoon at the stadium. OMG CUTE.
Tickets //Taking queues from classic film strips, our tickets meshed the history of the Yankee’s legendary past with their electrifying 2018 roster.
We pitched the idea for filmstrip flipbooks for group ticket buys, but sadly struck out.↑
Out of home //From murals to cabs, every borough of NYC was covered in our campaign.
Even the jumbotron at the stadium introduced players using our art direction↑
Made with ︎︎︎︎︎ CD: Mike Zuckerman CW: Will Stallmeyer AD: Frank Garguilo