6.New York Yankees
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Catch some
New York magic.

➠ // TV/OOH/EXPERIENTIAL/TICKETS
Agency: VICE/Virtue

The Yankees came to us to create their tickets, commercials, and out of home advertising for the 2018 season.
I was very excited. Probably embarrassingly too excited. The New York F*cking Yankees.

Bonus points: My dad finally liked something I made.

Broadcast //

From super fans to family vans, all sorts of Yankee enthusiasts were targeted across the season.

Spot 1 The Warmup^⬇ Shot half in NYC and half in Tampa at spring training, this cinematic season opener got fans jacked for the upcoming season. Narrated by the Yank’s organ player + real recorded stadium sounds + Michael Kay, it was a fitting introduction for the upcoming season.

Spot 2 The Moment^⬇
Catching a home run is amazing. Being around a fan who caught a home run is amazing. This snapshot in time is like a renaissance painting, one focal point everyone looks towards and a bunch of sub narratives and characters surrounding. Shot on sick slo-mo cameras, we brought this moment to life in all it’s glory.

Spot 3 Made By You^⬇
We gave 30 super fans tickets, smart phones, and the opportunity of a life time: shoot the next yankees commercial (During the Red Sox series nonetheless). Placed in 28 different sections around the stadium, we hoped to capture a big home run + the stadium experience from every angle on every phone. Man, did we get lucky. Thanks for being a beast Gleyber Torres.