12.Natty Light
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Miller really
asked for it.

➠ // DIGITAL/SOCIAL
Agency: VICE/Virtue

Miller Lite decided to give the world something nobody asked for, a campaign centered around a blind beer taste test vs. Bud Light.

Now, as entertaining and meaningful as that is, Miller forgot to include the ACTUAL best cheap beer in the face off.... 👑 Natural Light🍻

But Natty knows who they are. They don't need a fancy taste test.

This campaign let everybody know DUMB BEER TESTS AREN'T NATTY.

Digital //

Targeted at the “collegiate” crowd, “That’s Not Natty” was a hit. The tag line was stickier than a frat house floor.

Spot 1 That’s NOT Natty^⬇
Picture this, you’re straight up chillin’ at a sick pool party. It’s hella tight. But then, some LAME ASS Miller Lite dude kills the vibe with a stupid beer test nobody gives a sh*t about. Nah dog....... that’s not Natty.

Social //

Oh, but we were just getting started.....We created tons of reactive and proactive paid social and digital content to arm Natural Light to the teeth with dumb Miller Lite beer test diss ammo. The questions were pretty dumb and meaningless, just like Miller Lite’s. (the stats were pulled from Miller’s taste test performance stats)

Live Stream Fish Test^︎︎︎
The plan was to have an eight hour live stream during finals week where
we tallied up how much more fish like Natty because beer tests are dumb.

Interactive ads Cold Test/Smell Test^︎︎︎
If you ran into one of these lofi-shot-on-a-2009-Nokia ads asking you to participate in a quick beer test, could you even say no? Yes, yes you could. Because beer tests are dumb.

Made with ︎︎︎︎︎ CD: Tim Harrington AD/CW: Frank Garguilo

Miller reallyasked for it.

Digital //

Social //

Miller really
asked for it.