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Dive bars
are dirty, dingy,
and destroyed.
(Which is why they're F*&%$#@!*^ AWESOME!)
2019 // COAST TO COAST TOUR/LIVE MUSIC VIDEO/SOCIAL/EXPERIENTIAL
Agency: VICE/Virtue
We took four A-list artists wayyyy back to where they started, worn out American dive bars.
No arenas, no pyrotechnics, no auto tune, no rules.
The ensuing cross country tour spanned the back half of 2019, boasting some of the most intimate
performances, rad merchandise, and all around good times these hole-in-the-walls have ever seen.
Bringing It Back //
No matter how big our artists became, they never forgot their dive days. It's where they cut their teeth and found their sound. We wanted that "retrospective" feeling of nostalgia to come across visually and viscerally through every piece of the campaign.

To ensure the right vibes, we soaked all of our deliverables in a rough-and-ready, vintage inspired aesthetic and shot on + mixed in 8mm film↑


Getting The Right Reactions //
Natural and authentic tonality was a must. So, we prompted truly unrehearsed and candid responses from our artists by creating custom photo albums full of unreleased pictures they hadn't seen for years, provided by their management. Here is Judah and the Lion's. I had to get craftyyy...




SHOWTIME! 🍻🎸🚬✨😎🎤🔥🔊



First Leg //




Second Leg //


Annheuser Busch HQ St. Louis, MO ︎︎︎ Off Broadway St. Louis, MO Next up, the heart throb of the heart land revisited the dive he frequented during his formative years for the first time in two decades.




Third Leg //






Last Leg //



















Made with ︎︎︎︎︎ CD: Tyler Pierce CW: Noah Sacksteder AD: Frank Garguilo