9.Nestle Toll House
︎Back Next︎

Right here.
Right now.

➠ // EXPERIENTIAL/GUERILLA/SOCIAL
Agency: The Many

Let’s get something out of the way real quick.
Nestle Toll House is the best cookie.

Well, except for maybe fresh, hot, gooey Nestle Toll House cookies.

Now imagine being able to get fresh-out-of-the-oven Toll House cookies, wherever you are.

You can stop imagining now. We did that.

Press ︎ Campaign - Little Black Book - Eater ︎

How It Worked //

1.Scan 2.Order 3.Say obligitory, “OH MY GOD THIS IS GOOD😋” ater first gooey bite.

Guerilla Ad Campaign You Can Get A Cookie Here^⬇
Nestle wanted to trial their capabilities to enter the treat delivery game on apps. We decided on Washington, D.C. as the test market to get the word out and gauge interest. Our messaging and visual communications were simple: GPS pins enclosing a cookie that declared, “YOU CAN GET A NESTLE TOLL HOUSE COOKIE HERE.” With a quick scan of a custom QR code, people could do just that.

Win A Year Of Toll House Delivery //

But that wasn’t all. Three DC’ers won a year’s worth of gooey delicious Toll House cookies delivered right to them for a whole year, just for finding some placements and ordering! We got the word out through social and in partnership with some big name DC Baking influencers!