2021 // EXPERIENTIAL/GUERILLA/SOCIAL
Agency: The Many
Let’s get something out of the way real quick.
Nestle Toll House is the best cookie.
Well, except for maybe fresh, hot, gooey
Now imagine being able to get fresh-out-of-the-oven
You can stop imagining now. We did that.
Guerilla Ad Campaign You Can Get A Cookie Here⬇
How It Worked //1.Scan 2.Order 3.Say obligitory, “OH MY GOD THIS IS GOOD😋” ater first gooey bite.
Nestle wanted to trial their capabilities to enter the treat delivery game on apps. We decided on Washington, D.C. as the test market to get the word out and gauge interest. Our messaging and visual communications were simple: GPS pins enclosing a cookie that declared, “YOU CAN GET A NESTLE TOLL HOUSE COOKIE HERE.” With a quick scan of a custom QR code, people could do just that.
Guerilla Placements //Wherever you went in D.C. there was probably a placement enticing you with a tasty time (we had over 500!) Happy hunting!
Made with ︎︎︎︎︎ CD: Josh Paialii CW: Noah Sacksteder AD: Frank Garguilo