11.Nos Energy - Trust Drives
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400+ hp,
blindfolded.

➠ // BRANDED GAME SHOW
Agency: The Many

Nos wanted to try a “more non-traditional approach to increasing brand awareness and encouraging new trial.”

We said,

“Sure! Why don’t we take the full Nos Racing brand ambassador team made up of professional drivers (Drift, NASCAR, Formula 1) and blindfold them all then make them drive through a wild obstacle-course-style-game-show in a 400+ horsepower Camaro?”

Nos said,

“Ok, yeah that’s sick.”

Series Teaser //

“See” what it’s all about. Haha. Ok I’ll shut up.

Full Episode //

Hosted by a real NASCAR announcer, “Trust Drives” was a wild, wacky, and memorable special sponsored by the Nos Energy brand. Fans of all 12 unique drivers tuned in to see how their favorite racer would fare without being able to keep their “eyes on the road.”

Nos Energy presents: Trust Drives^⬇
Buckle up. Twice, for safety. 🤞