2021 // BRANDED GAME SHOW
Agency: The Many
Nos wanted to try a more non-traditional approach to increasing brand
awareness and encouraging new trial.
“Sure! Why don’t we take the full Nos Racing brand ambassador team
made up of professional drivers (Drift, NASCAR, Formula 1) and blindfold them
all then make them drive through a wild obstacle-course-style-game-show
in a 400+ horsepower Camaro?”
“Ok, yeah that’s sick.”
Nos Energy presents: Trust Drives⬇
Full Episode //Hosted by a NASCAR announcer, “Trust Drives” was a wild, wacky, and memorable special sponsored by the Nos Energy brand. Fans of all 12 unique drivers tuned in to see how their favorite racer would fare without being able to keep their “eyes on the road.”
Buckle up. Twice, for safety. 🤞
Behind The Scenes //
This was just as fun to create, as it was to watch.
Made with ︎︎︎︎︎ CW: Noah Sacksteder AD: Frank Garguilo