12.Full Throttle - Live life full throttle
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Hard working
energy.

➠ // TVC/DIGITAL SERIES/SWEEPSTAKES/PACKAGING
Agency: The Many

Full Throttle was stuck in 2011 and in need of a major overhaul to reconnect with their blue collar base.

After diving in, we quickly realized the brand needed more screaming eagles, loud engines, calluses, oil stained overalls, and risky rodeo action... basically they had to reclaim what it really meant to be FULL THROTTLE!

Together, we revamped everything with our LIVE LIFE FULL THROTTLE campaign. We revisited their iconic packaging, put consumers POV in the drivers seat (er.. saddle) with hectic hands on tv spots, created a multi season content series with prominent American soldier and UFC fighter Tim Kennedy that bled as much 🇺🇸🦅🎸 as their brand ethos touted, and worked with country music superstar Kip Moore to head a hand crafted guitar givaway.

TVC //

Grab a can, and a front row seat.

Spots LIVE LIFE FULL THROTTLE^⬇
To recapture the spirit of going FULL THROTTLE, we worked with three American adrenaline junkies and suited them up with POV rigs (and 24 oz of the good stuff) to put viewers right in the middle of some amped up action.

These POV camera rigs were nuts!

Digital Series //

We paired Full Throttles mantra of, “America’s hard working energy,” with real life examples of the toughest working, true blue, personalities we could uncover.

Series Hard Working America with Tim Kennedy^⬇
Bull riders, military vets, pitmasters, and custom bike fabricators (to name a few) took our host Tim Kennedy through another day at the office with a Full Throttle job.

Kip Moore Guitar Sweepstakes //

One-of-a-kind country artist, one-of-a-kind energy drink, one-of-a-kind guitar.

Sweepstakes KIP MOORE X FULL THROTTLE CUSTOM GUITAR^⬇
Speaking to the importance of craftmanship and artistry, Kip and Full Throttle teamed up to handcraft a 1/1 guitar. Played by Kip and then straight to a lucky winner, consumers only had to puchase product for an easy entry to win.

Packaging Relaunch //

Kiss the flames goodbye! It’s the star-spangled-lighting-screaming-eagle-era.

Packaging Total revamp^⬇
Out with the 2011, in with the 2022 as they say. We took our redesigned packaging and relaunched them with tons of product photography.