4.Ebay Motors - Modathon
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From beat,
to BEAST.

➠ // BRANDED SERIES
Agency: The Many

The short version: 3 dangerous terrains. 3 wild builders. 1 Busted 1979 Ford Bronco. 122 million parts and accessories from Ebay Motors.

The long version: Ok deep breath..... We passed a bone-stock 1979 Ford Bronco off like a baton through the hands of 3 mod-crazed mechanics, each upgrading the rig like mad scientists with parts sourced from Ebay Motors to conquer 3 different legendary terrains on a cross country trek across the lower 48 😮‍💨💨

The Bones //

An absolute classic from the year this was #1.

1979 Ford Bronco^⬇
To fully demonstrate just how far the massive selection of auto parts available on Ebay could take a ride, we decided to kick The Modathon off with this 44 year old bone-stock-beauty (purchased on Ebay of course.) She didn’t run, but we’ll take care of that later.

The Builders //

Not your average motorheads.

Meet the MODATHON CREW^⬇
Westen Champlin, Grind Hard Plumbing Co., and Lacy Blair were hand selected by us for each of their particular build skills. To conquer each subsequent leg of increasingly gnarlier terrain, we knew extra horsepower, beefed up custom suspension, and specific aftermarket accessories would be a must.

Teaser //

Buckle up folks, we don’t have airbags.

The Full Series //

From a busted Bronco to a modded monster. Lets go!

Ep 1 OVERLANDING^⬇
First we need to get a ride. Then get the ride moving. Then almost fall off a cliff.

Ep 2 ROCK CRAWLING^⬇
Bigger boulders and obstacles mean we need bigger suspension and tires. Time for the Bronco’s teenage growth spurt.

Ep 3 PRERUNNING^⬇
We’d never fathom finishing the trek without style 😎. And a winch. And blazing lights. Oh, and a massive custom steel brush guard.

Behind The Build //

Getting the gang back together for a more in-depth look at the journey, the parts, and the perils.

Bringing it all back REUNION^⬇
Lacy, Grind Hard, and Westen get deep and nostalgic. They even answered several fan questions from a few lucky people in our 5.7 million viewer base.

Branded Merch //

Everybody knows that no cross-country triathon pilgrimage is complete without sick swag.

Behind The Scenes //

Making this campaign was truly awesome. Advertising can be pretty cool sometimes.

Webby's, 2023 - Branded Entertainment Series – Nominee (Top 5), Social Media Campaign – Honoree (Top 5)
Shorty Awards, 2023 - Automotive – Grand Prize, Single Platform: YouTube – Silver
Los Angeles Advertising Awards, 2023 - Social Media Campaign – Gold, Cross-platform Branded Content Campaign – Silver
One Show, 2023 - Branded Entertainment: Long Form Episodic – Shortlist, Social Media Over 15s – Shortlist
Campaign US, 2023 - Branded Entertainment Series – Finalist
National AICP Next, 2023 - Influencer – Shortlist
National AICP Post, 2023 - Automotive – Shortlist

Made with ︎︎︎︎︎ GCD: AJ Rivvers ACD: Jeff Tune ACD: Frank Garguilo Jr AD: Rachel Royer Jr CW: Brian Wong

From beat,to BEAST.