7.Bumble Bee Tuna
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Tuna does
everything
better.

➠ // TV/SOCIAL/DIGITAL/IDENTITY/INFLUENCER
Agency: The Many

We made the world rethink tuna by showing up in places you don’t expect to see tuna.

Seriously? Bumble Bee?

YES! BUMBLE BEE!

Broadcast //

Touting all the amazing benefits Bumble Bee Tuna can bring to your life.

Spot 1 What Fuels You^⬇
Lean protein rich tuna can help you push further than any gym sneaker could.

Spot 2 Get Your Melt On^⬇
The newest, meltiest, most crave-worthy sandwich isn’t at from a fast food chain.

Spot 3 Trail Blazer^⬇
The gear you decide to pack in could be the difference between triumph or peril.

Unexpected Influencer Unboxings //

We sent different category influencers (fast food reviews, survival/outdoorsmen, fitness, DIY cooking) Bumble Bee products disguised in genre-specific packaging to create the most unexpected reveal of all unboxing videos. Each box was inspired by a different Bumble Bee benefit, but all of them touted our tuna’s greatness.

Disguised as meal delivery

Fabricating a fast food brand

Packed with performance enhancers

For the outdoorsmen influencer in your life

Foodbeast Partnership //

Another boring recipe that looks like it was pulled from the depths of Pinterest? No thanks. We partnered with Foodbeast to create truly unexpected, insanely delicious tuna creations to get minds whirring and stomachs rumbling. Except for the tuna-tini. God have mercy on our souls.