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Mark
10.NASCAR Playoffs
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Under
the helmet


➠ // DIGITAL/CTV/SOCIAL 
Agency: Carrot Creative 

Second-tier sports like tennis, golf, boxing, and NASCAR certainly have
passionate groups of fans, but outside of them, casual interest is pretty
low and they’re having a really tough time acquiring new viewers and interest. 
So, we stopped asking the same boring questions like, “How does it feel to go
super fast?” and started asking them deeper questions like, “How fast can you
mow your lawn?”

Nooow you have my attention.

(I wish I still had all the footage that didn’t get by legal)



Digital Video //

Up close and in personal, the NASCAR playoff drivers let it all hang out in a dramatic retelling for the ages.

Spot 1 Ryan Blaney⬇
  Finally, a reason to have kids!



Spot 2 Ryan Newman⬇
   Nerves of steel, man. Nerves of steel.



Spot 3 Brad Keselowski⬇
   Ah, so that’s how he learned to hold it for 5 hour races.



Spot 4 Spirit Animal⬇
   The drivers ponder a deep metaphorical representation.



Spot 5 Kurt Busch⬇
   Air Draft Jesus, take the wheel.



Spot 3 “I” States⬇
   Joey Logano takes the gang to school.





 Made with ︎︎︎︎︎     CD: Mike Zuckerman   AD: Frank Garguilo
Mark
Have a cool day︎