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Mark
14.NASCAR Playoffs
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Getting under
the helmet


➠ // DIGITAL/CTV/SOCIAL 
Agency: Carrot Creative 

Viewership for NASCAR was in decline because people found it repetitive and “boring.” (Test group opinions not mine!)

So, we stopped asking drivers the same old boring questions like, “How does it feel to go fast in a car?” 🥱

Then started asking them deeper questions like, “How fast can you mow your lawn?”


(I wish I still had all the footage that didn’t get by legal)



Digital Video //

Up close and in personal, the NASCAR playoff drivers let it all hang out in a dramatic retelling for the ages.

Spot 1 Ryan Blaney⬇
  Finally, a reason to have kids!



Spot 2 Ryan Newman⬇
   Nerves of steel, man. Nerves of steel.



Spot 3 Brad Keselowski⬇
   Ah, so that’s how he learned to hold it for 5 hour races.



Spot 4 Spirit Animal⬇
   The drivers ponder a deep metaphorical representation.



Spot 5 Kurt Busch⬇
   Air Draft Jesus, take the wheel.



Spot 3 “I” States⬇
   Joey Logano takes the gang to school.





 Made with ︎︎︎︎︎     CD: Mike Zuckerman   AD: Frank Garguilo
Mark
Have a cool day︎