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Mark
9.NASCAR Playoffs
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Under
the helmet


2017 // DIGITAL VIDEO/SOCIAL 
Agency: Carrot Creative
 

Second-tier sports like tennis, golf, boxing, and NASCAR certainly have
passionate groups of fans, but outside of them, casual interest is pretty
low and they’re having a really tough time acquiring new viewers and interest. 

So, we stopped asking the same boring questions like, “How does it feel to go
super fast?” and started asking them deeper questions like, “How fast can you
mow your lawn?”

Nooow you have my attention.


(I wish I still had all the footage that didn’t get by legal)



Digital Video //

Up close and in personal, the NASCAR playoff drivers let it all hang out in a dramatic retelling for the ages.

Spot 1 Ryan Blaney
  Finally, a reason to have kids!




Spot 2 Ryan Newman
   Nerves of steel, man. Nerves of steel.




Spot 3 Brad Keselowski
   Ah, so that’s how he learned to hold it for 5 hour races.




Spot 4 Spirit Animal
   The drivers ponder a deep metaphorical representation.




Spot 5 Kurt Busch
   Air Draft Jesus, take the wheel.




Spot 3 “I” States
   Joey Logano takes the gang to school.






 Made with ︎︎︎︎︎     CD: Mike Zuckerman   AD: Frank Garguilo
Mark