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Resumé︎


You know it, you love it....
︎ ADVERTISING+︎︎︎
  1. Nos Energy - Overdrive
  2. New York Yankees
  3. Bumble Bee Tuna
  4. Nestle Toll House
  5. Bushmills Red
  6. Bud Light Dive Bar Tour
  7. Nos Energy -Trust Drives
  8. Natty Light
  9. NASCAR Playoffs
  10. Popsicle
  11. Carl’s Jr
  12. Nos Energy - Rift
  13. Dove Men + Care Sport
  14. Full Throttle -soon
  15. Google -soon
  16. Invitae -soon


I make it, I love it....
︎ SIDE PROJECTS+︎︎︎
  1. Boat People
  2. Still Love You
  3. Custom Kicks
  4. Giant Kaiju Movie
  5. six------feet -soon
  6. Fresh 2 Death -soon
  7. Album Collages -soon
  8. We’ll Feel It Again -soon
Mark
13.Dove Men +Care Sportcare
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Showing up, 
not showing off.


2019 // GLOBAL BROADCAST 
Agency: VICE/Virtue
 

Dove Men+Care was about to launch it's first ever SportCare range in early 2019, arriving
super late to a market already overcrowded by competitors.

So, when Dove tasked us to create a global launch campaign that would entice their 30-something,
non-high performance, non-super athlete, unmotivated by gainzzz, not thirsting for wins, target
market to give their new products a try, we knew we’d have to break through the sea of the same
formulaic sporty ads and resonate with men on a more realistic level.

Turns out many normal guys aren’t playing sports for the love of competition or winning, but for
the camaraderie of being part of a team and being a reliable figure for their friends and family.

So instead of championing self-motivated, performance-obsessed pros like every other brand,
we decided to flip the script and cast real active men playing supporting roles in the lives of
others on and off the field. These dudes were real coaches, fathers, and team coaches.
(Also seasoned shower takers.)

Cue the CARE! 




Global Broadcast //

Up close and in personal, the NASCAR playoff drivers let it all hang out in a dramatic retelling for the ages.

Spot 1 Sportcare Master Brand
   Designed for all the positions you play in life.




Spot 2 Sportcare Deoderant
   From in front of the goal, to behind the team.




Spot 3 Sportcare Bodywash
   Treat your skin right, and you’ll always be ready for another round.
 




Advertising Week Conference //

The spots were so well received for portraying real men in non-toxic mentoring roles, that it lead an informative panel at NYC's Advertising Week. The presentation championed and showcased how other male-targeted brands could choose to present men in a real, attainable, and positive light.

︎Event Link︎





Some Shoot Shots //

Filmed in beautiful Uruguay, the sights, scenes, and showers were truly breathtaking.



Safe to say our talent, Facundo, was clean after his 40th scrubdown↑ 


Diego and his (now world famous) JV Soccer team


I’ve never felt shorter↑ 


This is Facundo's nephew, Pablo. He threw up on set


And took a nap



 Made with ︎︎︎︎︎     CDs: Rory McHarg + Molly Shaw   AD/CW: Frank Garguilo
Mark