Come to papa.

Primos hunting calls were developed to bring game animals in closer for a better shot.

It’s pretty hard to resist the call of the wild – when it sounds like a wild opportunity.

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Packaging Design


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Predator calls bring in game by mimicking the sounds of wounded prey (like rabbits), which means free lunch for a coyote.

static1.squarespaceThe inner tray slides out to display a coyote that is being called. It also reveals a hunter primed for the perfect shot.

A little help please


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Shoppers at hunting outlets (like Bass Pro Shops) will be surprised when some inconspicuous game mounts come to life by our Primos call stand. It seems they followed the sound of the calls into the store and need some directions toward the other animal they definitely heard.



Visitors to the Gander Mountain website can play a mini version of Primos Trail!…. where luck isn’t on your side until using the power of Primos persuasion. And because all hunters love displaying their trophy (and bragging rights), they can share their score and challenge friends through the new Games feature within Facebook Messenger.

People who visit the Cabela’s website can also play Primos Duck Hunt …. where nothing much happens until using the power of Primos. This too is shareable and playable within the Games feature on Facebook Messenger.


AD: Frank Garguilo

CW: Dennis Chen